Dating service for scientists
We talked to the men and women behind niche dating websites to find out what makes their crazy ideas so successful.
From simple revenue models to familiarity with their customers, niche dating site creators believe they have a handle on their specific market.
 In 2008, was the fourth largest online dating site, based on number of singles available; largely due to a successful ad campaign targeting e Harmony (#5 largest dating site) and their anti-gay Christian-only, who regect people who aren't happy all the time (adjacent video).
 , motto: “lets people experience real chemistry”, a subsidiary of (Alexa-rank: 310), launched in 2006 and developed, in large part, on the theories of American anthropologist Helen Fisher, which claims to match people according to compatibility and chemistry. The online dating industry is a .1 billion business, with niche dating sites claiming more and more of that market share.